How Important is Content Marketing?

Content plays an instrumental role in online marketing. If your content is not optimized for the best user and search engine experience, you will hardly make any advances. It is not just about writing it well, it is but about writing with the right marketing mindset that appeals to the users and is search engine friendly.

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Here's why is content marketing instrumental for your business.

6x

Conversion rates are up to 6 times higher for those who invest in content marketing.

73%

Of content marketers today create more content than any time in the past.

87%

Of businesses today use effective content marketing in order to maximise organic reach.

53%

Of content marketers today budget separately for content marketing. CPC, Keywords research are some of the most crucial factors that directly affect website visibility and reach.

64%

Of businesses invest in at least one piece of content per week.

Capturing The Essence Of Your Business.

Content writing is more than just art. It is about listening closely to everything you want to say and understand precisely what you expect from us. It is equally about candour as much as it is about simplicity. We, as your content writers, work hard to give you the best content writing solutions.

Here's how we get around, our 7-stages of the content marketing process.

INVENTORY

Estimating what we have, what are we going to work. We amass data on all existing content.

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RESEARCH

We study anything and everything that has to do with building buyer persona, audience research, and more along those lines.

GOAL SETTING

What do you intend to do with content marketing? What are your goals? We ask about your goals and work to achieve them.

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PLANNING

Perhaps one of the most important steps, Planning is all about creating and publishing the right content at the right time. 

CREATION

This step is where we boast our creativity in content creation and collaboration process.

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PROMOTION

Once we are done creating awesome content, we then promote it on the right social channels.

ASSESSMENT

The final step involves studying the insights generated by your content and deciding how to do better.

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